Fribe
A Gen Z meetup app for people who moved to a new city for work and lost their social circle. You host or join small plans, and matching runs on vibe, not just shared interests.
AI-native products for fintech, SaaS and consumer apps
Designing products, systems, and AI experiences that move businesses forward
Senior Product Designer with 6+ years of experience designing products across fintech, HRMS, e-commerce, and AI. From 0→1 launches to scaling established platforms, I've led teams, built design systems, and helped shape product strategy along the way.
Open to Senior, Staff & Lead roles
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4:5 · 1200×1500
same framing, different faces
01-hero-portrait.jpg
01-hero-portrait-2.jpg
4:5 · 1200×1500
same framing, different faces
Bangkok · 2026
Built with Claude✳Every number on this page is sourced✳Too much coffee✳
Built with Claude✳Every number on this page is sourced✳Too much coffee✳
NotePick a company. Left is what they had built. Right is what I changed.
01 — IMPACT
Where the work landed
From an MVP nobody had opened yet to a platform with 34 million people already on it.
The company
A neo-banking startup building for student financial literacy. No product, no users, an idea and a founding team.
- Founding team
- Pre-launch
- Hyderabad, India
What I did
0→1
Idea to shipped MVP. I ran the business model canvas and customer journey mapping, defined the flows, and designed onboarding, goal-based savings, split expenses and bill payments. Then built the design system engineering shipped from. We shipped it.
The company
An HR platform for organisations of 1,000+ employees, running nine products and 40+ modules.
- Lead Designer
- 100+ enterprises
- McDonald's, Mitsubishi Electric, Apollo Hospitals
What I did
40%
Higher retention after redesigning the entire HRMS web app across 40+ modules, leading a team of eight. Built separate design systems for web, iOS and Android rather than forcing one across all three.
The company
Spend management for Indian companies. Corporate cards, vendor payments, approvals. Y Combinator and Brex backed.
- Lead Designer
- 1,500+ companies
- Groww, Zepto, Mahindra Logistics
What I did
4:00→2:42
Led the full redesign of the core app interface and laid the foundation for a new design language, with the design system built and documented from scratch. Approvals got 37.5% faster, weekly visits went 2.5×, churn fell 15% over two quarters.
The company
The Philippines' dominant quick-service chain, part of a group running over 10,000 stores worldwide.
- ~1/3 of the PH market
- McDonald's holds about a tenth
- 10,300 stores group-wide
What I did
84.9%
Inherited that drop-off at product view. The page asked for six customisation decisions before showing a price. I cut it to three and moved cart entry up.
The company
A visual communication platform where people make infographics, reports and presentations.
- 34M users worldwide
- 220M visuals created
- Founded 2012, Malaysia
What I did
44×
Month-over-month growth on the Prompt Enhancer. I led design across the AI content suite for 34 million users: Templatizer, Design Review, Copywriter and the Prompt Enhancer, which I took end to end. 16,000+ users in month one at 96% task completion.
Reading order2.1 is the strongest. If you open one, open that.
AccessPiktochart is under NDA. Password on request.
02 — WORK
Work I can walk you through
What I changed, and what it moved.
Figure 2.1 — Piktochart AI Prompt EnhancerAI SaaS · Feature owner
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Users: 16,000+Completion: 71% → 96%Growth: 44× MoMConcept to GA: 1 month
Prompt Enhancer for Image Generation
Designed and shipped Piktochart's AI Prompt Enhancer, helping users turn vague prompts into clear visual directions before generating images. Reached 16,000+ users in the first month with a 96% task completion rate.
Read the case study → Locked under NDA. Ask me for the pin.Figure 2.2 — Kodo admin dashboardFintech · Lead designer
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Weekly visits: 2.5×Adoption, month 1: 82%Engineering cost: No data model change
Kodo’s Admin Dashboard Redesign
Redesigned Kodo's admin dashboard, streamlining approvals, surfacing key financial updates, and giving CFOs the spending data they act on.
Read the case study →Figure 2.3 — Akrivia HCM system & reskinHR SaaS · Led 8 designers
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Designers led: 8Retention lift, mobile: 40%Own patterns killed: 3Promoted at: 2 yrs
Reimagining the mobile experience for Akrivia HCM
Improved the app's usability and navigation, leading to a 40% increase in user retention and a significant rise in daily logins.
Read the case study →WhyMost designers hand off a file. I can hand off a running thing.
03 — BUILT
I prototype in code, not in specs
Two products I am designing and building end to end, plus this site.
LinkUr
A password-protected link that hides your file's real source and locks itself when access looks suspicious.
Being preciseA product designer who builds, not a design engineer. What I have is working software I designed and wrote end to end, which means fewer handoff documents and faster answers about what is actually possible.
WhyThree case studies above. I have worked on 30+ projects. This is the rest of them.
RuleIf an entry has no measured result, it says so.
04 — SHIP LOG
Every decision, most recent first
▲ Shipped
Right column is the measured result, or nothing
▲2026Shipped the AI Prompt Enhancer at Piktochart16,000+ users, month one
▲2026Took first-run task completion on Piktochart prompts to96%
▲2026Grew Prompt Enhancer adoption44× month over month
▲2026Led design for Piktochart's AI content suiteshipped, live in product
▲2025Rebuilt product view and add-to-cart on Jollibee GTinherited 84.9% drop-off
▲2025Unified fulfilment, address and store selection on Jollibee GTleft before measurement
▲2025Ran Fika Design Studio for early-stage teamsclient work, under NDA
▲2024Shipped Preksha's neo-banking MVP end to endconcept to shippable
▲2024Built Preksha's design foundation from scratchengineering built from it
▲2023Redesigned the Kodo dashboard around approvals4:00 → 2:42
▲2023Drove Kodo feature adoption and cut churn82% adopted, 15% less churn
▲2023Built and documented the Kodo design systemcomponent build time down
▲2022Rebuilt Akrivia core app flows with engineering and product60% conversion lift
▲2022Shipped an Akrivia design system across web, iOS and Androidproduction time −30%
▲2021Built and managed Akrivia's design team of 8productivity +40%
▲2021Redesigned FACEPrep's core user flowsbounce −20%, CTR +15%
▲2020Revamped the Quizr test-taking platform at FACEPrepno baseline kept
17 shipped decisions. 7 have no number attached, and say so.
BasedBangkok, Thailand and India.
05 — ABOUT
A designer with a love for travel, photography and astronomy
How it started
I was that kid always sketching random stuff, making logos for friends' fake startups, and pitching app ideas no one asked for. In college I got stuck between design and data science, which is a weird mix. Design won. Now I'm designing with data. Full circle.
Beyond the pixels
When I'm not designing, I'm probably stargazing, kayaking somewhere random, lost in a book, or watching a film that makes me question life for no reason. I run on curiosity and caffeine.
NotePeople who worked under me and beside me.
06 — IN THEIR WORDS
What it is like to work with me
Anil's mentorship turned us from colleagues to great friends, pushing my design skills and career growth. His creativity, patience, and dedication are truly inspiring. From design challenges to foosball, every moment has been a joy, I hope we work together again.
Working with Anil at Akrivia HCM was fantastic. He excels in creating flawless design systems and engaging interfaces, and his leadership and collaborative spirit shine through. Anil's innovation and enthusiasm make him a standout team member.
I worked with Anil for over a year at Akrivia HCM, where we built a talented team together. Anil is an exceptional colleague and mentor, combining visual and interactive design skills seamlessly. Anyone would be fortunate to have him on their team.
I'm thankful for Anil's guidance and mentorship, which greatly shaped my UX/UI skills. He generously shared his expertise and encouraged new ideas, making him an exceptional and approachable mentor.